Many companies know the power that hosting events can have when it comes to networking and attracting a target audience. It is a strategy that allows for creative expression and interaction with groups of people that can help grow your brand.

Why plan a company event?

Traditional strategies to gain visibility and contacts are great, but you need to mix it up sometimes and allow for a more hands-on approach. That is why events are an excellent way to get to meet individuals in the market your company works in, and to attract potential customers. Events are also a fun way to connect with people in a way you would not normally have the chance. This allows for face to face communication and a chance to learn about other’s interests and concerns.

Make it count

When planning a company event, it is important to pay close attention to every detail so that you can maximize the effectiveness of your campaign. Carefully compose a list of companies and individuals you wish to attend.

If the event is public, you want to ensure that you put forth the appropriate amount of effort to advertise and get the word out. The event should have an attractive theme or contain some feature that is enticing and interesting. Giveaways and door prizes are a classic and effective way to gain interest and boost attendance. Make the prizes valuable enough to make your target audience want to win them. You also want to collect attendee information and leads. Make it a priority to assign a company representative to collect email addresses for your company to send promotional material, offers, and other helpful information.

There is quite a bit of footwork involved with company events, but it really pays off in the long run. You can choose a professional social media marketing company such as AMPLITUDE Social Marketing to handle all of your company event planning needs as well as leading your social media marketing campaign. Contact us today to find out more about how we can help you at your next event.